Growing demand is solidifying what many Eastvale residents already know—retail businesses create communities that are more prosperous, entrepreneurial, connected, and generally better off across a wide range of metrics. Our goal is to expand that footprint to provide a niche of retail that is unique to our city and residents.

“We wanted to be here in Eastvale for a while, so when we finally got ‘green-inked’ it was pretty exciting. Every time I talk about having a business in Eastvale, it makes me excited.” – Jennifer Kaikko, General Manager, Costco

Eastvale’s Consumer Buying Power

Consumer buying power is growing in Eastvale. With an average household income of $119,000+ per year, Eastvale residents have disposable income to support local retailers in our community, which makes Eastvale a place of rich opportunity for you to develop your retail business.

Check out our strategic plan and priority goals that show the growth potential of small businesses in Eastvale.

The Demand for More Options

Our goal is to create a local economy as diverse as our residents.

A mixed marketplace of small and large businesses is the best way to ensure satisfaction, innovation and low prices over the long term. A multitude of small businesses, each selecting products based not on a national sales plan but their interests and the need of their local customers, guarantees a much broader range of product choices. Balancing out the market, big-box anchors sustain regional demand and afford our residents the convenience of choice and allowing Eastvale to maintain a competitive edge.

Food and Drug—a Community Anchor

Because Eastvale is known for being one of the most diverse cities in the Inland Empire, residents are craving food and drug stores that offer ethnic food choices, fresh locally grown food, and additional shopping experiences that provide a balance of unique and local flair.

The Economic Development Department continues to partner with developers and business owners to provide services convenient for residents, but unique to our city landscape.

Food & Drug Stores Help Eastvale Thrive

  • Strengthening the community economy – Food and drug stores have been shown to increase nearby residential home values which drive property tax revenue for the city, and improves city services.
  • Anchors attract anchors – Food and drug stores are considered high volume retail anchors. These stores generate considerable foot traffic and have been shown to draw complementary commercial development, increasing overall retail activity and employment rates.
  • Extensive job opportunities – Food and drug stores offer a starting point for otherwise up-and-coming generations. This provides upward mobility and economic stability in Eastvale.

Supporting Eastvale’s Independent Retailers

A growing body of research shows that entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character with multiple consumer choices. The connection that independent retail businesses build with their customers is invaluable—leads to repeat customers, word-of-mouth marketing, and sweat equity from the most devoted neighbors.

Independent businesses define our community’s self-image and create a sense of pride for the people who live here. Eastvale wants to take control of our long-term economic character by supporting unique one-of-a-kind local retail.

The City of Eastvale listened and we agree—small businesses need support, and we are here to provide available funding to promote business sustainability, job retention, and overall economic preservation.

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